Milwaukee, WI – January 2024 Jobs Market Report – Strong Growth Marks Positive Start to the Year

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Milwaukee’s job market kicked off 2024 with a robust performance, adding 11,100 total non-farm jobs compared to December 2023. This positive trend reflects a statewide improvement, with Wisconsin experiencing a net gain of 7,000 private-sector jobs during the same period. The unemployment rate dipped to 3.8%, nearing pre-pandemic levels.


  • Job growth across various sectors: The gains were spread across diverse industries, with healthcare, professional and business services, and manufacturing leading the way.
  • Low unemployment rate: The 3.8% unemployment rate suggests a tight labor market, potentially indicating wage growth and increased competition for skilled workers.
  • Recovery from pandemic impact: While surpassing January 2021 levels, job numbers remain lower than pre-pandemic January 2020, highlighting the ongoing economic recovery process.

What Industries and Occupations Grew:

  • Healthcare: Medical assistants, registered nurses, and pharmacists saw significant demand.
  • Professional and Business Services: Jobs in accounting, management, and marketing experienced strong growth.
  • Manufacturing: Production workers and engineers were in high demand across various manufacturing sectors.
  • Other notable growth: Construction, transportation, and education sectors also added jobs.

What Industries and Occupations Shrank:

  • Retail: Limited job growth in this sector, with some positions potentially shifting to e-commerce.
  • Leisure and Hospitality: While rebounding from pandemic lows, this sector still saw job losses compared to pre-pandemic levels.
  • Government: Public sector jobs remained relatively stable, with no significant changes reported.

Compare to Same Month Last Year:

  • Significant improvement: January 2024 saw a substantial increase in jobs compared to January 2023, reflecting the state’s overall economic recovery.
  • Unemployment rate decline: The January 2024 unemployment rate was lower than January 2023’s 4.2%, indicating a tighter labor market.

Compare to Previous Month:

  • Positive momentum: Job growth continued from December 2023, suggesting sustained economic momentum in the early months of 2024.
  • Unemployment rate remained stable: The 3.8% unemployment rate held steady compared to December 2023.

Future Outlook:

  • Continued growth expected: Economists anticipate further job growth in 2024, driven by sectors like healthcare, manufacturing, and technology.
  • Potential challenges: Rising inflation and interest rates could pose headwinds to economic growth in the latter half of the year.
  • Labor market competition: The tight labor market may continue, emphasizing the need for employers to offer competitive compensation and benefits to attract and retain talent.

10 Growing Occupations:

  1. Registered Nurse
  2. Software Developer
  3. Truck Driver
  4. Customer Service Representative
  5. Marketing Manager
  6. Physician Assistant
  7. Accountant
  8. Construction Manager
  9. Mechanical Engineer
  10. Sales Representative

10 Companies Hiring Now:

  1. Advocate Aurora Health
  2. Johnson Controls International
  3. Northwestern Mutual
  4. Harley-Davidson Motor Company
  5. Ascension Wisconsin
  6. Rockwell Automation
  7. Kohl’s Corporation
  8. ManpowerGroup
  9. US Bank
  10. Fiserv