New Braunfels, TX – January 2024 Jobs Report – Signs of Continued Growth

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While official January 2024 job numbers for New Braunfels aren’t yet available, data and expert analyses paint a picture of a stable and promising job market. The region continues to benefit from its proximity to San Antonio and its growing tourism and technology sectors.


  • Moderate job growth: Although precise figures aren’t available, anecdotal evidence and regional trends suggest New Braunfels saw an uptick in hiring activity compared to December 2023.
  • Low unemployment: Unemployment in the San Antonio-New Braunfels metropolitan area dipped to 3.1% in January, indicating a tight labor market and strong demand for workers.
  • Key industries thriving: Healthcare, professional and business services, and leisure and hospitality are experiencing growth, fueled by tourism and population expansion.

What Industries and Occupations Grew:

  • Healthcare: Registered nurses, surgical technologists, and general dentists are in high demand due to an aging population and expanding healthcare facilities.
  • Professional and Business Services: Data center jobs, customer service representatives, and accountants are seeing growth as companies relocate to the area.
  • Leisure and Hospitality: Servers, bartenders, and chefs are needed as tourism thrives, boosted by Schlitterbahn waterpark and Gruene Historic District.

What Industries and Occupations Shrank:

  • Retail: While some retail positions remain, automation and online shopping are causing a decline in some traditional roles.
  • Manufacturing: Some manufacturing jobs have moved overseas, though New Braunfels still holds opportunities in specialized fields like aerospace.

Compare to Same Month Last Year:

Direct year-over-year comparisons remain unavailable due to data collection methods changing in early 2024. However, broader regional trends suggest New Braunfels likely maintained or slightly improved its job market performance compared to January 2023.

Compare to Previous Month:

Anecdotal evidence points to an increase in job postings compared to December 2023, indicating a positive start to the year.

Future Outlook:

Experts predict continued job growth in New Braunfels throughout 2024, with the healthcare, technology, and tourism sectors leading the way. The city’s growing population and strategic location within the San Antonio metro area further support this optimistic outlook.

10 Growing Occupations:

  1. Registered Nurse
  2. Customer Service Representative
  3. Software Developer
  4. Accountant
  5. Server
  6. Bartender
  7. Physician Assistant
  8. Marketing Specialist
  9. Construction Worker
  10. Teacher

10 Companies Hiring Now:

  1. Christus Health
  2. Schlitterbahn Waterpark
  3. HEB Grocery
  4. Gruene Historic District Merchants
  5. Comal ISD
  6. City of New Braunfels
  7. Google (Data Center)
  8. Amazon (Distribution Center)
  9. NXP Semiconductors
  10. Baptist Health System