Orlando, FL – January 2024 Job Market Report – Hiring Heats Up in Tourism and Hospitality

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The Orlando job market showed positive signs in January 2024, continuing the trend observed in the latter half of 2023. The leisure and hospitality sector, a key driver of the Orlando economy, exhibited significant growth, reflecting a rebound in tourism activity. This report provides a detailed analysis of the January 2024 jobs report for Orlando, Florida, including key highlights, sectoral trends, and future outlooks.


  • The leisure and hospitality sector led job growth in January 2024, adding a substantial number of new positions.
  • Professional and business services also experienced job gains, indicating a diversified and growing Orlando economy.
  • Compared to December 2023, the overall unemployment rate in Orlando dipped slightly.

What Industries and Occupations Grew

  • Leisure and hospitality: This sector accounted for a significant portion of new jobs in January 2024. Hotels, restaurants, and tourism-related businesses all added new positions, reflecting a surge in visitor activity.
  • Professional and business services: This sector also witnessed job growth, indicating a healthy business climate in Orlando. Occupations such as accountants, management analysts, and marketing specialists were in demand.

What Industries and Occupations Shrunk

  • There were minimal job losses reported across various sectors in January 2024. However, some retail establishments might have shed positions due to post-holiday adjustments.

Compare to Same Month Last Year

  • Compared to January 2023, the Orlando job market displayed a positive trend in January 2024. The leisure and hospitality sector, in particular, showed significant growth, suggesting a stronger tourism season this year.

Compare to Previous Month

  • The Orlando job market maintained its momentum from December 2023. The unemployment rate dipped slightly, indicating a continued improvement in the labor market.

Future Outlook

The Orlando job market is expected to remain positive in the coming months, driven by the critical tourism industry. The leisure and hospitality sector is likely to continue adding jobs as visitor activity picks up throughout the year. Additionally, the professional and business services sector is projected to experience stable growth.

10 Growing Occupations

According to the Bureau of Labor Statistics (BLS), the following occupations are projected to experience the most significant job growth in Orlando, FL, between 2 and 2032:

  1. Registered Nurses
  2. Home Health Aides and Personal Care Aides
  3. Software Developers, Applications
  4. Medical Assistants
  5. Customer Service Representatives
  6. Marketing Specialists
  7. Licensed Practical and Vocational Nurses
  8. Elementary School Teachers, Kindergarten and Elementary School Teachers, Except Kindergarten
  9. Management Analysts
  10. Bakers, Pastry Chefs, and Cake Decorators

10 Companies Hiring Now

  1. Walt Disney World Resort
  2. Universal Orlando Resort
  3. AdventHealth
  4. Orlando Health
  5. Lockheed Martin
  6. Siemens
  7. JPMorgan Chase
  8. Bank of America
  9. UCF (University of Central Florida)
  10. Florida Hospital