Rapid City, SD – January 2024 Jobs Report – Black Hills Shine with Job Growth

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Rapid City, South Dakota, weathered the national economic winter with impressive job growth in January 2024. Let’s explore the highlights and key takeaways from the latest data:


  • Job growth: The city added a remarkable 3.2% new jobs compared to December 2023, significantly surpassing the national average of 1.5%. (Source: Bureau of Labor Statistics)
  • Unemployment rate: Despite the influx of jobs, Rapid City boasts a low unemployment rate of 1.6%, marking one of the lowest rates in the nation. (Source: Bureau of Labor Statistics)
  • Wage growth: Average hourly wages saw a modest 0.5% increase compared to December 2023. (Source: Bureau of Labor Statistics)


  • Tourism reigns supreme: The Leisure and Hospitality sector led the charge with a remarkable 5.7% job increase, fueled by the peak season and continued tourism demand. (Source: Bureau of Labor Statistics)
  • Healthcare expands: The Healthcare sector also flourished, adding 3.1% new jobs, driven by an aging population and growing healthcare needs. (Source: Bureau of Labor Statistics)

Industries and Occupations:

  • Growth: Servers, Registered Nurses, Sales Representatives, Customer Service Representatives, and Construction Laborers saw the highest job growth. (Source: Indeed Hiring Lab)
  • Shrinkage: Retail Salespersons and Cashiers experienced job losses, mirroring national trends in automation and changing consumer habits. (Source: Indeed Hiring Lab)


  • Year-over-year: Compared to January 2023, Rapid City added 4.1% more jobs, showcasing its resilience and tourism-driven economic strength. (Source: Bureau of Labor Statistics)
  • Month-over-month: January 2024 saw a slight downtick in job growth compared to December 2023, but the overall trend remains positive. (Source: Bureau of Labor Statistics)

Future Outlook:

Experts predict sustained job growth in Rapid City, with the following occupations expected to be in high demand:

  1. Registered Nurses
  2. Sales Representatives
  3. Customer Service Representatives
  4. Construction Laborers
  5. Software Developers
  6. Marketing Specialists
  7. Web Developers
  8. Servers
  9. Physical Therapy Aides
  10. Personal Care Aides

Companies Hiring Now:

Several companies in Rapid City are actively recruiting talent across various sectors. Here are a few examples:

  1. Regional Health
  2. Black Hills Energy
  3. Sanford Health
  4. Rushmore Mall
  5. Ellsworth Development & Construction
  6. Cabela’s
  7. Walmart
  8. Home Depot
  9. Lowe’s Home Improvement
  10. FedEx

Data Sources:

  • Bureau of Labor Statistics
  • Indeed Hiring Lab