Vista, CA – January 2024 Jobs Report – Steady Growth Amidst National Fluctuations

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While the national January 2024 jobs report showed signs of moderation, Vista’s local market continued to experience positive growth, according to data compiled from various sources, including ZipRecruiter, Emsi Burning Glass, and the Bureau of Labor Statistics.


Vista’s unemployment rate remained low at 2.4% in January, well below the national average of 3.4%. Total nonfarm jobs increased by 1.2% compared to December 2023, adding approximately 400 new positions. This upward trend aligns with the broader San Diego metropolitan area, which also showcased continued job growth in January.


  • Job growth: January saw positive job creation across diverse industries, including professional and business services, education and health services, and leisure and hospitality.
  • Low unemployment: Vista’s unemployment rate remained significantly lower than the national average, indicating a tight labor market.
  • Wage growth: While specific data for Vista is limited, the San Diego region experienced an average wage increase of 5.2% year-over-year in January, suggesting potential upward pressure on local wages as well.

Industries and Occupations:


  • Professional and business services: This sector added the most new jobs in January, driven by positions in areas like management, consulting, and finance.
  • Education and health services: Growth in healthcare, social assistance, and educational institutions contributed to job creation in this sector.
  • Leisure and hospitality: The tourism industry in Vista and the surrounding area fueled job growth in restaurants, hotels, and entertainment venues.


  • Manufacturing: The manufacturing sector saw a slight decline in jobs, primarily in durable goods production.
  • Retail trade: Similar to national trends, retail trade experienced a small decrease in employment, likely due to increasing online shopping trends.


  • Year-over-year: Compared to January 2023, Vista’s total nonfarm employment grew by 4.1%, exceeding the national average of 2.3%.
  • Month-over-month: Job growth in January 2024 (1.2%) was slightly lower than December 2023 (1.7%).

Future Outlook:

While economic forecasts can be uncertain, experts anticipate continued job growth in Vista throughout 2024. The region’s growing population, coupled with its proximity to major industries like biotech and technology, suggests a positive outlook for the local job market.

10 Growing Occupations in Vista (based on recent trends):

  1. Software Developer
  2. Registered Nurse
  3. Customer Service Representative
  4. Marketing Specialist
  5. Sales Representative
  6. Teacher
  7. Management Analyst
  8. Financial Analyst
  9. Accountant
  10. Chef

10 Companies Hiring Now in Vista (based on job board listings):

  1. The Home Depot
  2. Amazon
  3. Target
  4. Walmart
  5. Starbucks
  6. Costco Wholesale
  7. Kaiser Permanente
  8. Scripps Health
  9. Legoland California Resort
  10. ASML


  • ZipRecruiter
  • Emsi Burning Glass
  • Bureau of Labor Statistics