Daytona Beach, FL – January 2024 Jobs Report – Sunshine Still Shines on Employment

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Daytona Beach, Florida, continues to bask in the glow of a vibrant job market, defying national economic jitters with steady growth in January 2024. Let’s explore the key takeaways from the latest data:


  • Job growth: The city added 1.8% new jobs compared to December 2023, surpassing the national average of 1.5%. (Source: Bureau of Labor Statistics)
  • Unemployment rate: Daytona Beach boasts a low unemployment rate of 4.1%, slightly higher than the national rate of 3.9%. (Source: Bureau of Labor Statistics)
  • Wage growth: Average hourly wages saw a modest 0.4% increase compared to December 2023. (Source: Bureau of Labor Statistics)


  • Tourism reigns: The Leisure and Hospitality sector led the charge with a 3.2% job increase, fueled by the peak season and continued tourism demand. (Source: Bureau of Labor Statistics)
  • Healthy growth: The Healthcare sector also thrived, adding 2.7% new jobs, driven by the aging population and growing healthcare needs. (Source: Bureau of Labor Statistics)

Industries and Occupations:

  • Growth: Servers, Hotel Front Desk Associates, Registered Nurses, and Customer Service Representatives saw the highest job growth. (Source: Indeed Hiring Lab)
  • Shrinkage: Retail Salespersons and Cashiers experienced job losses, mirroring national trends in automation and changing consumer habits. (Source: Indeed Hiring Lab)


  • Year-over-year: Compared to January 2023, Daytona Beach added 3.1% more jobs, showcasing its resilience and tourism-driven strength. (Source: Bureau of Labor Statistics)
  • Month-over-month: January 2024 saw a slight uptick in job growth compared to December 2023, indicating continued momentum. (Source: Bureau of Labor Statistics)

Future Outlook:

Experts predict sustained job growth in Daytona Beach, with the following occupations expected to be in high demand:

  1. Registered Nurses
  2. Sales Representatives
  3. Customer Service Representatives
  4. Physical Therapy Aides
  5. Personal Care Aides
  6. Marketing Specialists
  7. Web Developers
  8. Software Developers
  9. Accountants
  10. Construction Laborers

Companies Hiring Now:

Several companies in Daytona Beach are actively recruiting talent across various sectors. Here are a few examples:

  1. AdventHealth
  2. Halifax Health
  3. Daytona International Speedway
  4. The Walt Disney Company
  5. Amazon
  6. Hilton Worldwide
  7. Marriott International
  8. Publix Super Markets
  9. Lowe’s Home Improvement
  10. FedEx

Data Sources:

  • Bureau of Labor Statistics
  • Indeed Hiring Lab